Showing posts with label social networking. Show all posts
Showing posts with label social networking. Show all posts

Sunday, May 03, 2009

Twitter, or, How I blow away my own creativity 140 characters at a time...

As a couple of people have mentioned to me, I haven't written or posted anything in my blog for a few weeks. I haven't forgotten, nor been too busy, nor any of a number of reasons or excuses regarding why I haven't blogged, aside from one... Twitter.

I post on Twitter several times a day. I communicate with friends and co-workers, and see what some of my favorite people in the world are doing just by reading a few lines of text on a computer, iPod, or cell phone. I also convey whatever happens to pass through my mind, compressed into 140 character snippets of narcissistic goodness rather than the full-blown rants that I used to post semi-regularly here. As a result, when it comes time to write out what would normally be pent up throughout my day, I have nothing, because I've already pushed it out to the world.

So this particular rant is about Twitter. Thanks to Twitter, I now have something that I can check on any mobile device, even any regular cell phone thanks to its SMS text integration. Thanks to Twitter, I'm actually using some of the 400 text messages I'm paying for every month. Thanks to Twitter, I know all about what roughly 50 friends and celebs that I'm following are doing at any given second of the day, giving me an almost voyeuristic glance further into their lives than I ever wanted to know. Finally, thanks to Twitter, I can blindly yell out whatever is on my mind at any given time of day to my own random audience of whoever happens to be blindly watching in return...

Current, a new favorite TV channel, perhaps expressed Twitter best in this video from Supernews...


Wednesday, February 18, 2009

Social Networks and Determining the "Next Big Thing"

A friend in marketing sent this question:

Q: I have a question for you. You seem pretty in tune with the social networking world...FB, Twitter, etc. I am looking to integrate some of these elements at work (beyond just linkedin) and also wanted to try and stay ahead of the curve. Was wondering if you had any thoughts on what the Next Big Thing might be? Are there any new mediums that you think have some real potential to be the next FB? Just curious what your thoughts are. Thanks!!

A: I don't claim any special knowledge about social networking, aside from being what I consider an 'advanced user' of technology. Oddly enough, the real experts are the kids that are using them, the generation coming up behind us, which I think is the target market you're going for, right? The key to seeing what we will be using tomorrow are the tools they are using today. Facebook and Myspace are prime examples of this, starting out with niche groups in target markets, they have both expanded beyond college students and music groups. 
Right now, though, there doesn't seem to be a 'next big thing' coming just yet, or in other words, there are several of them united around one key principle, integration. In the US (I'll get back to why this matters momentarily), Friendster and then, Myspace, had been the predominant social networks before Facebook. Facebook gained market share around college students and incoming college students, then young adults as those student graduated, and now, everyone. One of the factors that led to Facebook's domination of the medium was its ability to expand through open API's with applications that can be installed to user accounts. This has allowed integration with other services. Alongside Facebook's rise, Twitter began as a way to keep up with friends through short blurbs, and that it can be accessed using any SMS text enabled phone made it a boon to teens already using text messaging to keep up with friends. This created a synergy where SMS messages on cell networks updated through to the web with Twitter. Twitter can be integrated into Facebook through open API's, and Facebook can be integrated with numerous web services on it's own, like Youtube, Blogger, LiveJournal, etc. 
So in short, the next big thing is not any one thing, but any online services that are open, can be integrated with others, and tied into an online "net presence" for the user. Facebook does a pretty good job of this right now, but you never know, something else may come along that moves it from the dominant spot. I use Facebook because of that integration; I can send a Twitter from my phone and it shows up there, then on my blog. I can write a blog post on my laptop, and it is noted on Facebook. I can post a video with youtube on my desktop, and it's posted on Facebook. I use it because it ties my other services and devices together.
Mobile devices are and will be the single most important part of anything new. If you develop the most awesome social networking site ever known, and it can't be accessed or used on a mobile device, it's dead. Game over.
Going back to the issue of locality mentioned before, I had stated that this is true in the US. Social networks have been very regionally specific. For one reason or another, if you live in different countries, you may have more friends on certain providers. For example, in Brazil, Orkut, Google's social networking site, is very popular, yet most people in the US have never heard of it. In southeast Asia I think MSN is popular, and in other places, Yahoo has a strong following. So what we're talking about is US specific. 
As far as taking advantage of this in your field, if you were to ask me which social networking site to join, I would reply "all of them". The key is having the "net presence" I spoke of, and being able to watch the trends of what is more active, what isn't, and who is joining what. Less than half of my friends on Myspace overlap with my friends on Facebook, because they appeal to different people and different markets. I have a presence on LinkedIn, but I haven't touched it since the day my mother added me as a friend, because I now know that most things there are out of touch with where I want to be.

Let's break this down into three rules to finish up... 
1. Don't be afraid to try new things you hear about. 
2. If it's not on a mobile device, it will not succeed.
3. Different solutions will still appeal to different target demographics, but the key is drawing in as many as possible through open, cross-platform and device solutions.

This was written before Facebook's recent trip on their Terms of Use.  That situation is still developing, so it will be interesting in the next few days to see if it will have any effect at all on usage.  

Saturday, November 29, 2008

Five parenting tips for online social networks...

For the last two years, my family has been going to the Thanksgiving dinners of other families they know, sharing in their holiday festivities, and being a part of something outside of our usual traditions. This inevitably leads to conversations I would not have during my normal family gatherings, as the majority of my family have little to no interest in technology and have miniscule internet presence aside from email and one LinkedIn page (my mother, which shocked me when I found out).
This year, I found myself sitting at a table with a concerned parent of a fourteen year old boy and a twelve year old girl, and at the mention that I work for a computer company, she immediately mentioned that her son has requested access to Facebook, and was very concerned about allowing him to get an account.
***Disclaimer***: I am not a parent. Although I have extensive experience working with teenagers as a police officer and houseparent at a children's home, and in my previous marriage was the stepfather to three teenagers, I do not claim to have any particular success at parenting, or know everything there is to know about parenting. What I have to say about this topic comes from a combination of those experiences and my own particular knowledge of technology, internet culture, and predator behavior, of which I will claim an above average amount of knowledge.
I suggested she let the fourteen year old son get an account, with rules attached, and to hold off on letting the daughter join a social network for a year or so, depending on her maturity.
I realize I may have lost some parents on this one, but I urge you to stay with me just a moment as I explain myself. We'll get back to the rules later. I know we have all seen the "To Catch a Predator" Dateline specials on TV, and the thought of letting little Sally or Bobby online to chat and converse with god knows who is scary, but I believe that restricting all social internet usage does almost as much damage and still leaves your child as vulnerable.
I am of the opinion that one of the duties of every parent is preparing their child for the world they will face when they leave the home. Traditionally, that has been done in the real world by allowing their child increasing responsibility, and providing a gradual introduction to the things they will face outside the home as they transition to adulthood. In the real world, most teenagers are limited by geography to the things they are exposed to, and you can somewhat control the places they go, things they do, and people they meet along the way.
The internet, conversely, is not limited by geography in a physical sense. You can meet thousands of people without leaving your home, see things that once upon a time you would have to go to the seediest places of the big city to see, and for the unwary, have as much potential to be victimized as a lamb in a wolf den.
Chances are, the internet will play a big role in your child's life. At the least, they will need basic email skills, if only for any job they are likely to get. For many of them, it will be a major part of their social interaction, career, and livelihood. If we spend so much time preparing children for the dangers and reality of the real world, I believe we should spend a substantial amount of time preparing them for the dangers and reality of the internet. The next big question is how.
Many of the things we do in the real world to prepare children for their lives apply on the internet for their virtual lives. We limit their interaction at first, slowly introduce them to controlled environments, and as they get older, gradually introduce them to what they will face when they are on their own. Just as you would not leave a ten year old unsupervised in the home, they should not be unsupervised on the internet. However, at fourteen, there may be times that you slowly give them more responsibility in their own care, while still being around to catch them if they have trouble.
It is in this spirit that I advised the mother to allow her fourteen year old son to have a Facebook account, provided there are rules involved. Here are the rules I suggested:
  1. The parent should have the password to the account, and be able to log on and see all of his activity from time to time. At first this will be a very real measure, and she should log on to see what sort of activity her son is having on Facebook, and be able to openly discuss with him anything that is out of the ordinary or inappropriate. The child must understand that this is a condition of their access. There is much talk among parenting groups right now about the child's expectation of privacy, but at fourteen on the internet, the dangers outweigh the child's alleged right to privacy on an online account.
  2. The child may not put any personal real life information online, i.e. address, phone number, social security number, and preferably not their full legal name. This is pretty obvious to adults, but chances are your child will not see the immediate danger of sharing such information online. They are not and should not be expected to know about identity theft, but this is a situation where you need to look out for their best interests later on. Their present safety from predators as well as their future credit score and ability to purchase a car or house are in danger on this one, so this is a big one to forget about.
  3. The child may only have people on their friends list that they have met in real life. This can be a tough one for some children, because the value of the internet for some is they get to meet people they normally would not meet in real life; people with the same interests and hobbies. There will be time enough for that later, but right now we're focusing on developing good, safe, internet habits, and part of that is knowing who you are talking to. Their friends list should be a good mix of other children from school, church, family members about the same age, and to an extent some teachers, coaches, and adult role models in their lives. However, I urge caution on the presence of adults on your child's friends list, as many may not have the same online persona or presence they do in your child's real world interaction. I'm not saying they are bad people or predators, but the science teacher that is conservative during the school week may have pictures on their account your children are better off not knowing about. Hopefully, they will have kept this separate from an account your children are privy to anyway, but there are some school teachers in Mecklenburg County, NC, that are currently under investigation for content on their Facebook accounts that students had access to.
  4. Anything the child creates that he or she wants to share online must be vetted by you first. The internet is an amazing place for creativity, and we are seeing an incredible boost in our culture because of the ability of the consumers of content to become content creators. Teenagers particularly love to use technology to find new ways to express themselves, whether through online videos, photos, or writing. The problem we face here is twofold; we want the child to express their creativity safely and appropriately, and we also want the content they produce to have if anything a positive effect on future college and career opportunities. As a general rule, anything your child publishes online is there for their lifetime or more, and search engines are only getting better at providing more accurate results for online content. At a previous job I used Google to search perspective employees (sometimes to their advantage, such as the case where I found a commendation from a federal prosecutor for a prospect in a Supreme Court case), and as a police officer I once used a social networking site to identify an assault suspect to another officer in a neighboring jurisdiction (it did not help him that his Myspace page was covered in marijuana images). The lesson is what your child publishes is as important as their name and reputation, because more and more it is their name and reputation. I am not even going to touch upon what happens when inappropriate videos of your child hit the internet, because the danger there is inherent within itself.
  5. Monitor, monitor, monitor. All of these rules are difficult, and all of them are worthless unless you follow up with your child and discuss them on a regular basis. As your child gets older, there will be times to ease up and pass the responsibility on to them; a handing over of the keys, so to speak, but in the beginning, they need your guidance to get their start in the virtual world.
Shortly after I gave her this advice, the conversation went on to text messages, cell phones, and other mobile devices. I think she is at least considering what she is going to do when she allows him on Facebook, and in all reality, it is just a matter of time at this point. It is best she manages how it starts, how the account is used, and how he is introduced into this larger world.

For this post, I am sending it out to a friend that has a parenting blog, and posting it on a couple of sites, as it is a topic I think is useful to many parents facing the decision of whether to allow their children on Facebook. Feel free to leave comments and discuss anything I have mentioned. If you have your own tips, please leave them, as this is something I would like to address again further down the road.
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